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ALIGHT ROOM · LAFAYETTE Cultural Arts Center is the world's first large-scale immersive cultural complex created by ALIGHT. It focuses on the digital technology experience in an extremely large space. It offers multiple annual theme exhibitions centered around four major sections: cultural heritage, ethnic history, classic art, and natural science. The exhibition duration is generally 4 to 6 months.
Through various means such as digital light and shadow immersion, real-time interaction, VR experience, cultural relic exhibition, historical research, etc., the space brings an extremely thrilling cultural feast to the audience. At the same time, we have deep cooperation with the world's top museums, cultural and artistic institutions, top IPs, and industry experts, innovatively integrating digital technology into various ecosystems such as performances, study tours, Workshops, and cultural products, and launching multi-dimensional and rich experiences. ALIGHT
ROOM·LAFAYETTE Cultural and Art Center is located in the Xintai area of Huangpu District, Shanghai. The building features the century-old architectural heritage of Yu Dake and is one of the most popular cultural and artistic venues in Huangpu District.
On the final day of the Jingzhi Seven-Day Exhibition, ALIGHT ROOM invited Silk Road researcher Royer to lead everyone into the "Jingzhi Seven Days: Digital Exhibition of the Niai Ruins" from a professional perspective. The program included in-depth guided tours and an art talk show, using a more interesting and in-depth approach to explore the archaeology and history of the Niai Ruins.
The performance unfolds gradually in four chapters: from the subtle resonance between the body and the soundscape of the four seasons, to the edge of the dream state of consciousness and subconsciousness; from the duet dance where a couple gradually disintegrates due to "time disqualification", all the way to the pure audio-visual field where modular synthesis and real-time visuals interweave.
Through immersive interactive experiences, we invite urban residents to reconnect with nature and walk in harmony with it.
Together with Xiaohongshu, we are launching an annual treasure product launch event. At the event site, a variety of high-quality brands have gathered and dedicated exhibition areas have been set up. In a market-style interactive mode, an immersive new product experience scenario is created.At the same time, combining the brand characteristics and the exhibition tone, customized digital content is specially designed to enhance the entire event. The sensory experience is comprehensively upgraded, and the exposure of new products and user interaction stickiness are strengthened. Relying on the traffic advantage of the Xiaohongshu platform and its own scene operation capabilities, we can achieve efficient promotion of brand new products and precise user reach, highlighting the value and innovative potential of cross-border collaboration.
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