2026 RED LAUNCH

Annual New Product Gala
Project Description:

In collaboration with Xiaohongshu, we launched a flagship annual campaign spotlighting “hidden gem” new products. The event brought together a diverse lineup of high-quality brands, with dedicated display zones, and created an immersive new-product discovery experience through a market-style interactive format.

Project Date:
2025.12.27 - 2026.1.4
Area:
500~1000㎡
ALIGHT ROOM Lafayette, Shanghai
Location:
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